Some PPC agencies as recommended by Chinwag readers:
http://www.vividlime.com
http://www.gravytrain.co.uk
http://www.setfiremedia.com
http://www.summitmedia.com
http://www.jenkins-powell.com
Some tips to look for the following (with thanks to Hannah at gravytrain.co.uk):
- Ideally look for proven experience in your sector, this is important as they’ll understand the heritage and history of your keywords, sites and such. Just check if they work for direct competitors.
- Favour an agency who actually sound like they understand your business (in their pitch, if they don’t sound like they really ‘get’ your business, you might find yourself with a poorly targeted campaign). Smaller agencies can be better – simply as they’ll work harder for your money whereas the larger agencies might not pay attention until you spend large volumes of money, also the larger agencies are often struggling with converting from offline marketing to online.
- Try to get an understanding of how much experience the person managing your account has – with some of the bigger agencies, if you’re not spending a huge amount of money, you may find someone very junior managing your account. Might be better to big a big client for a smaller agency – they’ll value your business more
- Favour an agency who goes for a more collaborative approach – they should be asking for input on keywords, ad copy, landing page copy etc. Regular contact is essential – don’t just sign the contract and forget about it, as the agency might not be proactive about optimizing your account, agree to monthly/weekly marketing meetings to talk with PR, copywriters etc.
- Find out what you get for your money e.g. monthly meetings, reporting, how much time will they actually spend managing your account etc