Meta Title
This should make sense to the reader and contain the keywords right at the beginning of the sentence, try and keep it to less than 70 Characters.
Meta Description
It is very important you get this text right and that the text is different on each page. This text performs two tasks… Firstly it is the text that is displayed below your page title in the search result…and as such, is all the searcher has to decide if your page is worth clicking on. Secondly this is what Google uses to decide what the page is about and if it has a duplicate search listing. Most search engines only look at the first 150 characters…. and searches will see even less. So make sure keywords are placed at the beginning of the description text.
Meta Keywords
Are not so important as they used to be… I tend to use this field to keep track of the terms I have optimised a page for. This is useful if you have to rework the page at a later date so you can develop your new page content to retain your page rank. As a rule of thumb 5 seems to be about manageable… More than 10 and you are spreading your efforts too thinly.
Page Name
This does not have to be the same as the title… But should contain keywords… E.g. “Search for Homes in Portugal” …and is not so important as the fields above.
Headings
Headings and sub heads are all important for keyword placement… Try and use keywords consistently in these… So that the page title and headings all use similar language.. It’s easy to get carried away trying to place the keywords and end up with a page that’s not easy to ready and won’t convert eyeballs to leads.
Alt Image
The proper use of these fields are to help visually impaired site visitors… So they should be about the image or the context of the image. These tags are best used for those keywords you can not easily place in the main body of the page as they are either, not “in keeping” with the style of the site, (Slang or abbreviations) or where they might be confusing….
Body Text
You site does not have reams of text so this is less important. However it is good practice to concentrate on the first 2 paragraphs and make sure they use your keywords and that they make sense. This tool is an excellent way of doing a quick check to see what the search engine might be seeing http://www.feedthebot.com/tools/spider/index.php
Links
Links out should be no-follow tagged unless you really value the information and the site has a good Google Page rank.
Breadcrumb
Make the breadcrumb the same as either the title or page name. At least YOU will not be missing a trick if it is important to the search engine.
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